A manufacturer of _____ is most likely to use selective distribution.
A)paper clips
B)microwave ovens
C)nail clippers
D)aerated drinks

Question

Quizplus · Accepted Answer

Microwave ovens are typically sold through selective distribution because manufacturers want to ensure their products are sold by retailers who can provide a certain level of service and support. This approach helps maintain the product's brand image and ensures customers receive proper guidance and support. Paper clips, nail clippers, and aerated drinks are more commonly available products that do not require the same level of retailer support or exclusivity.

A Manufacturer of _____ Is Most Likely to Use Selective