A purpose of quantitative research is to:
A)develop new products and services or reposition current product or service images.
B)build theories and models to explain marketplace behaviors or relationships between two or more marketing variables.
C)identify a business problem or opportunity situation or establish information requirements.
D)investigate the degree to which the insights about a topic hold across a large sample or population.

Question

Quizplus · Accepted Answer

The purpose of quantitative research is to investigate the degree to which insights about a topic hold across a large sample or population. This research method involves collecting numerical data and using statistical analysis to identify patterns and make generalizations about the population being studied.

A Purpose of Quantitative Research Is To