While making purchase decisions,which of the following products is most likely to elicit the greatest reference group influence?
A)A car
B)Medicine
C)An award-winning novel
D)A toothbrush

Question

Quizplus · Accepted Answer

A car is a high-involvement, expensive product that is often associated with social status and personal image. Therefore, it is more likely to elicit reference group influence. People tend to seek the opinions and recommendations of their reference groups, such as family, friends, and colleagues, before making a purchase decision. In contrast, products like medicine, award-winning novels, and toothbrushes are low-involvement items, and consumers may not seek reference group influence before making a purchase decision.

While Making Purchase Decisions,which of the Following Products Is Most