When a firm decides to select a segmentation strategy,which of the following classifies as a basic alternative?
A)The firm may decide to position products by focusing on their superiority to competitive products based on one or more attributes.
B)The firm may decide not to segment but to be a mass marketer.
C)The firm may decide to design a common marketing mix for all market segments.
D)The firm may decide to position products directly against particular competitors.

Question

Quizplus · Accepted Answer

Not segmenting and being a mass marketer is a basic alternative segmentation strategy. The other options involve some level of segmentation and differentiation.

When a Firm Decides to Select a Segmentation Strategy,which of the Following