Which of the following statements is true of a brand-manager system?
A)Brand managers have difficulties in their line of work because they do not have authority commensurate with their responsibilities.
B)A brand-manager system is superior to a market-manager system on many levels.
C)Brand managers are responsible for overseeing all brands within a particular line.
D)A brand-manager system is popular in organizations with a line or lines of similar products or one dominant product line.

Question

Quizplus · Accepted Answer

Brand managers often face challenges because they are responsible for the performance of a brand but may not have direct authority over all aspects of its marketing and production, leading to difficulties in executing their strategies effectively.

Which of the Following Statements Is True of a Brand-Manager