In the context of product purchasing,the diffusion of innovation is:
A)used to describe an audit task.
B)the spread of a product through the population.
C)applied to products at the introductory stage of the product life cycle.
D)used to describe the ability of an organization to create entirely new products.

Question

Quizplus · Accepted Answer

The diffusion of innovation refers to the spread of a new product or idea through the target population. It is used to describe the process of how a product gains acceptance and popularity after its introduction in the market. It looks at how innovations (such as new products) are adopted by different segments of the population over time.

In the Context of Product Purchasing,the Diffusion of Innovation Is