Whizzle Corp.first introduced a line of toothpastes under the Whizzle brand name.A few years later,it introduced two different products,a mouthwash and a chewing gum,using the same brand name.Whizzle is using a _____ strategy to market its products.
A)line extension
B)multibranding
C)brand extension
D)joint branding

Question

Quizplus · Accepted Answer

Whizzle Corp. is using brand extension strategy as it is introducing new products (mouthwash and chewing gum) under the same brand name (Whizzle) which was initially used for toothpastes.