Executives commit the error of "marketing myopia" when they _____.
A)fail to focus on their company's needs
B)do not define a product solely in terms of the tangible product
C)define their company's product in accordance with their customers' needs and requirements
D)define their company's product too narrowly

Question

Quizplus · Accepted Answer

Marketing myopia refers to defining a company's product too narrowly, which causes executives to miss opportunities for growth and innovation. They focus on the current product rather than the overall customer needs and changing market trends.

Executives Commit the Error of "Marketing Myopia" When They _____