In the _____ stage of the new product development process,procedures and responsibility for evaluating the success of a new product by comparison with projections are finalized.
A)commercialization
B)idea screening
C)idea generation
D)test marketing

Question

Quizplus · Accepted Answer

The commercialization stage is the final stage in the new product development process and involves the actual launch and sale of the product. In this stage, procedures and responsibility for evaluating the success of the new product are finalized, and the product is brought to market. Test marketing, idea screening, and idea generation are all earlier stages in the process.

In the _____ Stage of the New Product Development Process,procedures