Which of the following is critical to providing an atmosphere that stimulates new product activity at the idea generation stage of the new product development process?
A)Filtering of ideas from unusual sources
B)Avoidance of radical product ideas
C)De-emphasizing funneling of ideas for screening
D)Top-management support

Question

Quizplus · Accepted Answer

Top-management support is critical at the idea generation stage as it helps to create an atmosphere that encourages creativity, risk-taking, and innovation. When top management is supportive, employees are more likely to feel empowered to share their ideas without fear of negative consequences, leading to an increase in the number and quality of new product ideas. Filtering ideas from unusual sources and de-emphasizing funneling of ideas for screening are important later in the NPD process, during the idea screening and evaluation stages. Avoidance of radical product ideas may stifle innovation and limit potential success, making it an incorrect option.

Which of the Following Is Critical to Providing an Atmosphere