Which of the following is an example of a product development strategy?
A)A microprocessor manufacturing firm introduces a new microprocessor chip to replace an older,slower version and markets it in its established markets.
B)McDuffy's fast food restaurant opens its first overseas restaurant that offers its original menu of pizzas and pastas.
C)A carpet manufacturer operating in the United States introduces a new organic stain remover in India that is designed to remove even the worst spills.
D)A beverage manufacturer decides to enter the retail industry by introducing a new range of ethnic wear by capitalizing on the corporate image it has acquired as a beverage manufacturer.

Question

Quizplus · Accepted Answer

A is an example of a product development strategy because the microprocessor manufacturing firm is introducing a new and improved product to replace an older version in its established markets. This strategy involves improving existing products or services to better meet customer needs or preferences. The other options (B, C, and D) are examples of other strategic options such as international expansion, diversification, and unrelated product expansion.

Which of the Following Is an Example of a Product