Online retailing is disadvantageous for marketers because it often:
A)squeezes profit margins due to strong price competition.
B)limits the assortment of products to be offered.
C)prevents one-on-one relationships with customers.
D)leads to less shelf space as opposed to direct sales methods.

Question

Quizplus · Accepted Answer

Online retailing often leads to strong price competition which can make it difficult for marketers to maintain their profit margins. This is because consumers have easy access to comparable products from competitors and may choose the lower-priced option.

Online Retailing Is Disadvantageous for Marketers Because It Often