What is the purpose of qualitative research?
A) To allow researchers to interject their own values into studies
B) To describe data that cannot be measured or quantified
C) To describe experiences and insight from the subject's perspective
D) To establish causal relationships among subjective data

Question

Quizplus · Accepted Answer

Qualitative research seeks to study the experiences of subjects and to gain insights from their perspective and not that of the researcher.Qualitative research often involves the interaction of the researcher's and the subject's perspectives and values,but that is not the purpose.Measurable data may be included in qualitative research.Qualitative research seeks to identify meaning and context and not cause and effect.

What Is the Purpose of Qualitative Research