A researcher may choose to use a focus group instead of one-to-one interviews in order to:
A) encourage free expression of views of the participants.
B) increase conformity and consistency of participants' responses.
C) reduce the time needed to collect data.
D) allow more time for lengthy and complete responses.

Question

Quizplus · Accepted Answer

Focus groups encourage discussion among participants and allow them to build off each other's ideas, leading to a greater range of views and opinions being expressed. This can result in more in-depth and diverse data being collected compared to one-to-one interviews.

A Researcher May Choose to Use a Focus Group Instead