According to the "continuum of environmental sensitivity," which of the following types of products are less sensitive to environmental changes?
A) "Faddy" type consumer products
B) Industrial products
C) Basic commodity-type consumer products
D) Consumer products that are linked to cultural variables
E) All of these types of products are equally sensitive to environmental changes.

Question

Quizplus · Accepted Answer

Industrial products are generally less sensitive to environmental changes as they are not directly linked to consumer demand and are produced on a larger scale for industrial use. Basic commodity-type consumer products may also be less sensitive as they are considered essential products for daily living and have a consistent demand. "Faddy" type consumer products and consumer products linked to cultural variables are generally more sensitive to environmental changes as they tend to reflect current trends and preferences.

According to the "Continuum of Environmental Sensitivity," Which of the Following