Which of the following statements about company objectives is true?
A) Company objectives should be stated in vague terms to provide flexibility to lower-level managers.
B) Company objectives should be set by top management with no input from marketing managers.
C) A good mission statement can substitute for more specific company objectives.
D) Company objectives should be compatible with each other.
E) All of these statements about company objectives are true.

Question

Quizplus · Accepted Answer

Company objectives should be compatible with each other to ensure that they work towards the same overall goal and do not conflict with each other. Option A is incorrect because objectives should be specific enough to guide decision-making. Option B is incorrect because marketing managers should be involved in setting company objectives since their expertise can help ensure that objectives are realistic and achievable. Option C is incorrect because a mission statement is a broad statement of the company's purpose and values, while objectives are specific, measurable goals that help the company achieve its mission.

Which of the Following Statements About Company Objectives Is True