Because almost all of the world's population can read and write, international marketers have no problems in communicating with potential customers no matter where they live.

Question

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While the world's population has steadily been improving in literacy rates, there are still areas of the world where people cannot read or write. Additionally, language barriers and cultural differences can also pose a challenge for international marketers to effectively communicate with potential customers.

Because Almost All of the World's Population Can Read and Write