A firm is most likely to rely on customer relationship management (CRM) approaches when it does not have a database of information on individual customers.

Question

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A firm would be more likely to rely on CRM approaches when it has a database of information on individual customers, so that it can use that data to effectively manage and prioritize customer interactions and relationships. Without such a database, the firm may struggle to implement and benefit from CRM strategies.

A Firm Is Most Likely to Rely on Customer Relationship