In the seven-step approach, the basic comfort needs (heating and cooling, a good bed, a clean bathroom) and other needs like a telephone and safety/security are the determining needs.
Correct Answer:
Verified
Q45: The example for the seven-step approach (discussed
Q46: In the seven-step approach, qualifying dimensions are
Q47: Step 2 in the 7-step approach to
Q48: Market segmentation applies only to consumer goods
Q49: The first step in segmenting international markets
Q51: The seven-step approach to segmenting product-markets (discussed
Q52: The seven-step approach to segmenting product-markets (discussed
Q53: The example for the seven-step approach (discussed
Q54: The example for the seven-step approach (discussed
Q55: In the seven-step approach to market segmentation,
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents