The seven-step approach to market segmentation uses a S.W.O.T. analysis.
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Q39: Saying that a market segment is "substantial"
Q40: "Homogeneous within" means that the customers in
Q41: International marketing typically requires less segmenting than
Q42: A marketing manager who is able to
Q43: In the seven-step approach to market segmentation,
Q45: The example for the seven-step approach (discussed
Q46: In the seven-step approach, qualifying dimensions are
Q47: Step 2 in the 7-step approach to
Q48: Market segmentation applies only to consumer goods
Q49: The first step in segmenting international markets
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