"Good" market segments should be heterogeneous within and homogeneous between.
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Q26: With the "multiple target market approach" the
Q27: A personality trait like moodiness is a
Q28: The more heterogeneous a firm's target market
Q29: When segmenting markets, one should look at
Q30: Planning Place and Promotion elements of a
Q32: Cost considerations usually favor more aggregating and
Q33: Dimensions that should be looked at when
Q34: "Good" market segments should be homogeneous (similar)
Q35: Segmenting a broad product-market usually requires using
Q36: A profit-oriented firm will usually want to
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