Reference group
A) influence is so strong that a person normally has only one reference group.
B) influence is greatest for older people.
C) influence is equally strong for all products and brands.
D) members may not even know the people who influence their values and attitudes.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Reference groups can include individuals or groups that a person admires, identifies with, or aspires to be like, and these influencers do not necessarily have to be personally known to the individual. This can include celebrities, experts, or social media influencers, among others.

Reference Group