When Taco Bell shows a large close-up of a chicken taco in a television ad, it is:
A) encouraging selective retention.
B) hoping to encourage extensive problem solving by the audience.
C) appealing to the social needs of the audience.
D) appealing to the economic needs of the audience.
E) using a cue to encourage a particular response to the hunger drive.

Question

Quizplus · Accepted Answer

By showing a close-up of a chicken taco, Taco Bell is using a visual cue to encourage a particular response to the hunger drive, which is to crave and potentially purchase their chicken taco. This is an example of classical conditioning, where the visual cue of the taco becomes associated with the physiological response of hunger.

When Taco Bell Shows a Large Close-Up of a Chicken