Consumers remembering only what they want to remember is called:
A) conscious response.
B) selective retention.
C) selective exposure.
D) cognitive learning.
E) selective perception.

Question

Quizplus · Accepted Answer

Selective retention is when consumers only remember what they want to remember, which means they selectively retain information that is most relevant or significant to them. This can be influenced by their interests, needs, beliefs, and attitudes. As a result, marketers need to ensure that their messages are memorable and meaningful enough to break through this selective retention barrier.

Consumers Remembering Only What They Want to Remember Is Called