Which of the following is not a need that affects the buying behavior of "economic buyers"?
A) Economy of purchase or use
B) Convenience
C) Dependability in use
D) Motivation
E) Efficiency in operation or use

Question

Quizplus · Accepted Answer

Motivation is not a need that affects the buying behavior of economic buyers. Economic buyers are rational and objective in their buying decisions, and are primarily motivated by the practical benefits of a product, such as economy of purchase or use, convenience, dependability in use, and efficiency in operation or use. They are not typically motivated by emotional factors such as status or social approval.

Which of the Following Is Not a Need That Affects