Different purchase situations may require different marketing mixes, even though the same target market is involved.

Question

Quizplus · Accepted Answer

This statement is true. Depending on the specific purchase situation, different marketing strategies and tactics may be necessary to effectively reach and influence the target market. For example, a consumer may have different needs and preferences when making a routine grocery purchase compared to when they are shopping for a major life event, such as a wedding or new home. Therefore, marketers must tailor their approach to match the specific context and purchase situation.

Different Purchase Situations May Require Different Marketing Mixes, Even Though