Consumers may evaluate a product not just on how well it performs but on how it performs relative to their expectations.

Name: Consumers may evaluate a product not just on how well it performs but on how it performs relative to their expectations.
Brand: Quizplus
Rating: 4.9 (38 reviews)

Question

Quizplus · Accepted Answer

This statement is true. Consumers often have certain expectations for a product based on advertising, previous experience, and word-of-mouth. Their evaluation of the product will take into account how well it met or exceeded those expectations.

Consumers May Evaluate a Product Not Just on How Well