It is possible for marketing managers to change or create new attitudes about goods and services-but overcoming negative attitudes is a really tough job.
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Q49: Attitudes are very good predictors of intention
Q50: A consumer's belief about a product may
Q51: Beliefs are more action-oriented than attitudes.
Q52: Marital status, age, and the age of
Q53: Attitudes, Income and Opinions are the "AIO"
Q55: Stage of family life cycle is usually
Q56: Trust is the confidence a person has
Q57: Beliefs are not as action-oriented as attitudes.
Q58: In light of the relationships between consumer
Q59: It is easier for a marketer to
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