Which of the following would NOT be a source of primary data?
A) The Wall Street Journal
B) Market tests
C) Focus groups
D) Observation studies
E) Surveys
Correct Answer:
Verified
Q178: A fast-food chain is redesigning its restaurants.
Q179: Secondary data:
A) may not be specific enough
Q180: A situation analysis
A) can never eliminate the
Q181: An interview with 6 to 10 people
Q182: For marketers, the purpose of gathering primary
Q184: _ is an example of a primary
Q185: Since marketers can't collect information from everyone,
Q186: The big advantage of qualitative research in
Q187: The _ is a qualitative research method
Q188: With focus group interviews,
A) consumers talk as
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