Specialized search engines like Blogdex and Google Groups can locate websites that allow marketing managers to listen in or ask questions as customers chat about companies and brands.
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Q19: A data warehouse is filled with file
Q20: Marketing managers should be able to explain
Q21: To avoid wasting time working on the
Q22: A marketing researcher using the scientific method
Q23: Secondary data is information which is already
Q25: Unless the problem is precisely defined, research
Q26: Secondary data involves information that has been
Q27: During the situation analysis, marketing researchers may
Q28: The government, advertising agencies, newspapers, trade associations,
Q29: During the situation analysis, a marketing researcher
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