Which of the following consumer products is most likely to be classified as "unsought"?
A) Tablet computer
B) Tires
C) Life insurance
D) Band aids
E) House paint

Question

Quizplus · Accepted Answer

Life insurance is classified as an unsought product because it is not something that consumers actively seek out or desire to purchase. It is often sold through persuasion or promotion and provides benefits in case of unexpected events or tragedies.

Which of the Following Consumer Products Is Most Likely to Be