Which of the following statements about packaging is TRUE?
A) The number of package sizes for similar products from different manufacturers is increasing dramatically, because most firms realize that this makes direct comparisons among brands harder.
B) There is very little government regulation of packaging, except for drug products.
C) A good package can sometimes provide more promotional impact than advertising.
D) Better packaging almost always raises total distribution costs.
E) None of these statements about packaging is TRUE.

Question

Quizplus · Accepted Answer

A good package can sometimes provide more promotional impact than advertising. This statement is true as packaging can be designed in a way that catches the consumer's attention, conveys the brand image and message, and differentiates the product from its competitors. In some cases, the package can be the primary factor influencing the purchase decision. The other statements are either false or misleading. For example, the number of package sizes for similar products from different manufacturers is increasing due to customer demand for convenience and variety, not to make comparisons harder. There is also significant government regulation of packaging regarding safety, environmental impact, labeling, and nutritional information. Finally, better packaging can sometimes lower distribution costs by reducing the risk of damage, spoilage, or theft during transportation and storage.

Which of the Following Statements About Packaging Is TRUE