The job of product or brand manager is often created when a firm:
A) has many different kinds of products or brands.
B) wants to eliminate the job of the research and development department.
C) wants to eliminate the job of sales manager.
D) wants to do away with product "champions."
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

The job of product or brand manager is often created when a firm has many different kinds of products or brands to manage effectively. The product or brand manager is responsible for overseeing the marketing and sales strategies of a particular product or brand, and ensuring that it meets the needs and demands of consumers in the market. It is therefore important to have a separate manager for each product or brand in order to ensure that each one receives the attention and resources necessary for success.

The Job of Product or Brand Manager Is Often Created