In the idea generation stage of the new-product development process:
A) Bad ideas should be discarded as soon as possible.
B) Using competitors as a source of ideas should be avoided.
C) Firms need a continuous flow of ideas.
D) Analysis of consumer complaints about current products is unlikely to generate any new ideas.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

In the idea generation stage, it is important for firms to have a continuous flow of ideas in order to find the best one to develop further. Bad ideas can be filtered out later in the screening process, and analyzing consumer complaints can lead to identifying areas for improvement and potential new ideas. Using competitors as a source of ideas can also be helpful, as long as the firm is not simply copying them and instead is finding ways to innovate and differentiate their product.

In the Idea Generation Stage of the New-Product Development Process