Which of the following is NOT a separate stage of the new-product development process?
A) Idea generation.
B) Screening.
C) Idea evaluation.
D) Marketing research.
E) Commercialization.

Question

Quizplus · Accepted Answer

Marketing research is not considered a separate stage of the new product development process. However, it is often conducted during various stages of the process to gain insights into consumer preferences, market trends, and competitor strategies.

Which of the Following Is NOT a Separate Stage of the New-Product