The shape, length, and current stage of a product life cycle may vary depending:
A) on how the market is defined.
B) on the nature of the competition.
C) on the nature of the products involved.
D) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

All of these alternatives can impact the shape, length, and current stage of a product life cycle. The market definition can affect how quickly a product is adopted and when it reaches maturity or decline. The nature of competition can impact the rate of innovation and differentiation, and potentially extend or shorten a product's life cycle. The nature of the products involved can affect their durability, complexity, and potential for obsolescence, among other factors.

The Shape, Length, and Current Stage of a Product Life