Early adopters, compared to innovators:
A) Adopt a new idea earlier.
B) Tend to have greater contact with salespeople.
C) Rely more heavily on scientific or impersonal information sources.
D) Are more willing to take risks.
E) Are infrequently opinion leaders.

Question

Quizplus · Accepted Answer

Early adopters tend to have greater contact with salespeople as they are more socially connected and often seek advice and information from trusted sources, including salespeople, before adopting new ideas.

Early Adopters, Compared to Innovators