The "adoption curve" shows:
A) when different groups accept ideas.
B) how quickly a firm should drop current products.
C) the relationship between promotion spending and sales.
D) when a firm should introduce a new product.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

The adoption curve shows when different groups accept ideas. It is used to understand the behavior of potential customers and when they are most likely to adopt a new product or idea. The curve is divided into different groups: innovators, early adopters, early majority, late majority, and laggards. Understanding where a product falls on the adoption curve can inform marketing and promotional strategies for that product.

The "Adoption Curve" Shows