In the customer-initiated interactive communication process:
A) the message channel is no longer a factor.
B) noise is no longer a factor.
C) messages typically must be very short and simple.
D) the buyer starts the process.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

In customer-initiated interactive communication process, the buyer is the one who starts the process by initiating contact with the seller or service provider. This means that option D is the correct choice. Option A is incorrect because the message channel is still an important factor for effective communication. Option B is incorrect since noise or any kind of interference can still affect the communication process. Option C is also incorrect because message length and complexity depend on the nature of the communication and the needs of the customer.

In the Customer-Initiated Interactive Communication Process