Charissa works at a computer software company where it is her responsibility to determine the blend of promotion methods in a strategy decision. Which of the following would most likely be her job title?
A) Marketing manager
B) Sales promotion manager
C) Advertising manager
D) Public relations manager
E) Sales manager

Question

Quizplus · Accepted Answer

This is the role of a marketing manager who oversees the overall planning and execution of marketing strategies, including determining the appropriate blend of promotion methods. Sales promotion managers focus on specific tactics for promoting sales, advertising managers specialize in advertising campaigns, public relations managers handle communication and reputation management, and sales managers are responsible for managing a sales team.

Charissa Works at a Computer Software Company Where It Is