A computer software company sent three computer magazines some information about the latest release of its popular software program. One of the magazines printed a story about the new version. This is an example of:
A) personal selling.
B) advertising.
C) publicity.
D) sales promotion.
E) None of these is a good answer.

Question

Quizplus · Accepted Answer

This is an example of publicity because the company sent information to the magazines but did not pay for the story to be printed. The magazine chose to write about it independently.

A Computer Software Company Sent Three Computer Magazines Some Information