Regarding promotion methods, which of the following statements is TRUE?
A) Personal selling can provide immediate feedback.
B) Publicity is "free," but usually is ineffective for really new products.
C) Advertising is usually more tailored to the individual needs and attitudes of target customers than personal selling.
D) Sales promotion activities produce results very slowly compared to advertising.
E) All of these statements about promotion methods are TRUE.

Question

Quizplus · Accepted Answer

Personal selling involves direct communication between the salesperson and the customer, which allows for immediate feedback and the opportunity to address the customer's concerns and objections in real-time. Publicity may be free, but it relies on the media to pick up the story and share it with the public, which may not always happen for new and unknown products. Advertising and personal selling both have their strengths and weaknesses, but advertising typically relies on mass media to reach a broader audience, while personal selling can be tailored more to the individual customer's needs and preferences. Sales promotion activities can produce immediate results, such as increased sales, but typically are for a limited time only and may not have a long-lasting impact on customer behavior.

Regarding Promotion Methods, Which of the Following Statements Is TRUE