The adoption curve concept suggests that it is essential to stimulate early adoption by the laggards-or the product will never get beyond introduction.

Question

Quizplus · Accepted Answer

The adoption curve concept suggests that it is important to focus on early adopters, not laggards, to gain traction and ultimately move beyond the introductory phase. Laggards are typically the last group to adopt a new product or technology.

The Adoption Curve Concept Suggests That It Is Essential to Stimulate