The pulling approach emphasizes the importance of securing the wholehearted cooperation of channel members to promote the product in the channel and to the final user.

Question

Quizplus · Accepted Answer

The pulling approach primarily focuses on creating consumer demand through advertising and promotion efforts directed at the end users, so that consumers request the product from retailers, who then order it from wholesalers or manufacturers.

The Pulling Approach Emphasizes the Importance of Securing the Wholehearted