Developing integrated marketing communications is more difficult when different firms in the channel handle different aspects of the promotion effort.

Question

Quizplus · Accepted Answer

When different firms handle different aspects of the promotion effort, it can be more challenging to ensure consistency and coordination in the messaging and branding. It requires more communication and collaboration among the firms to develop a cohesive and effective integrated marketing communication strategy.

Developing Integrated Marketing Communications Is More Difficult When Different Firms