The sequence of markups firms use at different levels in a channel is referred to as a
A) market sequence.
B) markup chain.
C) markup margin.
D) standard markup.
E) markup channel.

Question

Quizplus · Accepted Answer

The sequence of markups used by firms in a distribution channel is referred to as a markup chain. This chain reflects the added costs and margins at each level in the channel until the final selling price is achieved.

The Sequence of Markups Firms Use at Different Levels in a Channel