Leader pricing is typically used with well-known, widely used items which are not stocked heavily by consumers.

Name: Leader pricing is typically used with well-known, widely used items which are not stocked heavily by consumers.
Brand: Quizplus
Rating: 4.7 (46 reviews)

Question

Quizplus · Accepted Answer

Leader pricing is when a retailer offers a very low price on a particular product in order to attract customers into the store. It is often used for well-known, commonly used items that customers are likely to need but may not purchase heavily.

Leader Pricing Is Typically Used with Well-Known, Widely Used Items