What is the first step in marketing cost analysis?
A) Allocating functional cost to customers.
B) Reallocating costs to evaluate profitability of profit centers.
C) Analyzing the results.
D) Reclassifying dollar cost entries into functional cost accounts.
E) Initiating a follow-up.

Question

Quizplus · Accepted Answer

The first step in marketing cost analysis is to reclassify dollar cost entries into functional cost accounts. This helps in identifying the specific costs related to marketing activities and enables better analysis of cost effectiveness.

What Is the First Step in Marketing Cost Analysis