Sales and Marketing Management's "Buying Power Index" is not very useful for sales forecasting because it only considers the population in markets.

Name: Sales and Marketing Management's "Buying Power Index" is not very useful for sales forecasting because it only considers the population in markets.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The "Buying Power Index" considers multiple factors, including population, income, and retail sales, making it useful for sales forecasting.

Sales and Marketing Management's "Buying Power Index" Is Not Very