Which of the following is a QUALITATIVE screening criterion for evaluating opportunities?
A) Sales target for the firm.
B) Profit target for the firm.
C) Kind of business the firm wants to be in.
D) Return on investment (ROI) target for the firm.
E) None of the above.

Question

Quizplus · Accepted Answer

The kind of business the firm wants to be in is a qualitative screening criterion because it is a subjective decision based on the company's values, mission, and vision. Sales target, profit target, and ROI target are quantitative screening criteria because they are based on numbers and financial measures.

Which of the Following Is a QUALITATIVE Screening Criterion for Evaluating